Labels, certifications and brands

Metz Eurometropole is a top destination and an outstanding area which holds many labels and certifications. 

All of these distinctions aim to reward the efforts and actions carried out various fields for the benefit of the city’s residents and visitors.

Tourist Office

Metz Tourist Office was classed as category I by prefectoral decree on 14th November 2018.

The category I Tourist Office is an entrepreneurial organisation whose mission is to unite professionals and develop the tourist economy in its area, which supports a large influx of national and international tourists. The Tourist Office team speaks many languages.

It implements promotional initiatives with a national or international focus, and offers varied services designed to generate its own resources and support a determined business policy. The use of information technology has been mastered within the organisation.

Logo Offices de Tourisme de France

The category I Tourist Office develops a targeted promotion policy and implements tools for listening to the clientele in order to improve the quality of the services offered, as well as those of its partners working in the area. Its actions are part of an approach to promote quality, with the aim of improving its services and overall performance.

Learn more about the Tourist Offices and their classification

Qualité Tourisme™

The Qualité Tourisme™ brand was created in 2003, and is awarded to tourism professionals for the quality of their welcome and services.

By adhering to the label, professionals must respect the national quality commitments, particularly in the following areas: information and communication, personalised welcome, staff expertise, comfort, cleanliness and maintenance, promotion of local resources, consideration of customer opinions.

Learn more about the Qualité Tourisme™ brand

Logo Qualité Tourisme

Tourisme et Handicap (Tourism and Disability)

The Inspire Metz Agency - Tourist Office is part of the Tourisme et Handicap (Tourism and Disability) network for the four types of disability, and has decided to strengthen its social initiatives by raising public awareness of the right of access to tourism for all.

It has one goal: to act effectively in order to facilitate the daily life of people with disabilities.

Logo Tourisme et Handicap

Various initiatives have been developed with this in mind:

  • Adapting the Inspire Metz Agency - Tourist Office premises
  • Editing documents
  • Training of welcome staff and tour guides
  • Creation of adapted tours and tourist products

The Tourisme et Handicaps association:

The Tourisme et Handicaps association aims to increase the awareness of tourism professionals and the public surrounding the receptions of people with disabilities in tourism and leisure spaces. It implements and manages plans which promote policies that support disabled access to tourism and leisure facilities.

Every year the association organises the Trophées du tourisme accessible (accessible tourism awards) which highlight holiday and leisure facilities certified by the Marque d’Etat Tourisme & Handicap (French Tourism & Disability Label) as being accessible to all.

Learn more about the “Tourisme et Handicaps” (Tourism and Disability) association

Accueil Vélo (Cyclists Welcome)

Accueil Vélo (Cyclists Welcome) is a national brand that aims to encourage the development of cycling tourism by supporting local organisations. 

It’s aimed at all types of tourist service providers that are located less than 5 km from a cycling or mountain biking route who wish to deliver an adapted service and the best welcome to cycling tourists (security, parking spaces, repair kit...).

Learn more about the “Accueil Vélo” (Cyclists Welcome) label

Logo Accueil Vélo

RSE Commitments

Inspire Metz agency commits to ISO 20121 certification 

Metz Eurometropole is already known as the birthplace of urban ecology and 2019 host of the G7 Environment, Oceans and Energy, so it is natural that the agency Inspire Metz commits to ISO 20121. This international standard applies to hosting an ephemeral public, so it concerns the scope of the Convention Bureau and the Tourist Office. 

Dedicated to responsible management systems, it specifies the requirements applicable to the events sector.  The aim is to enable teams to adhere to the continuous improvement process and encourage the organisation of more sustainable events on its territory. 

Inspire Metz has defined the guidelines of its sustainable development policy from economic, environmental, and societal perspectives: generating economic benefits by developing sustainable appeal for Metz Eurometropole; promoting responsible consumption; fighting against waste; making tourism a motor for inclusion etc. 

This sustainable development policy is one of the founding acts towards implementing ISO 20121. 

ISO 20121 certification is planned for spring 2022. 

Tables de Rabelais

Tables de Rabelais is Metz’s gastronomic signature.

They're a nod to the Rabelais spirit, a noble Metz heritage, and bring together, through the Inspire Metz Agency - Tourist Office, restaurant owners, culinary arts and experienced producers who marry flavours and have the generous values of the French art de vivre mixed with subtle foreign influences at heart.

Logo Tables de Rabelais

All “Tables de Rabelais” partners sign up to a Quality Charter, through which they commit to serving regional produce and specialities, while endeavouring to satisfy their customers through the richness of flavours, as well as the service, hospitality, and information they offer to customers...

3* Guide Vert Michelin

Metz has once again been awarded three stars in the Michelin Green Guide 2022, as a site that is « worth the trip », the highest distinction awarded.

Michelin Green Guide stars are awarded based on nine criteria, debated and agreed on by a team of editors and writers. They are applied in the same manner to all of the sites visited, whatever the region, or country, creating a standard for Green Guide users. 

9 criteria over 3 categories:  

First impressions: felt during the site visit, notoriety, quality of heritage and quality of the visit 

Heritage: labels, heritage or historical worth, beauty and aesthetic, authenticity and charm  

Visit: quality of the welcome, enjoyment and comfort of the visit (arrangements, accessibility, maintenance) 

Station de Tourisme (Tourist Resort)

Metz was classified as a “Station de Tourisme” by JO (journal officiel - official announcement) on 24.02.15.

This prestigious label rewards tourist areas that have created an excellent offer for tourists.

This renowned trademark was announced by the State after a meticulous study into the required qualities carried out by the Prefecture and then by the Ministry. It’s the result of action led by the City of Metz in various fields: promotion of heritage, cultural activities, quality of life, public transport, tourist information and accommodation, safety, hygiene, healthcare structure and even traffic and town planning.

Logo Station de Tourisme

Ville d’Art et d’Histoire (French City of Art and History)

Metz gained the Ville d’Art et d’Histoire (French City of Art and History) label in November 2011. This label was created by the Ministère de la Culture et de la Communication (Ministry of Culture) in 1985 in order to develop a policy that promoted and managed national heritage in partnership with local authorities.

It is awarded to communes, inter-municipalities and areas that are aware of their architectural and heritage potential, and that adopt an active approach in favour of knowledge and mediation within the framework of a real political and cultural development plan.

Logo Villes et Pays d'Art et d'Histoire

Ville d’Art et d’Histoire (French City of Art and History)

Respecting the criteria of the “Ville d’Art et d’Histoire” label, and conforming to Qualité Tourisme requirements, the Inspire Metz Agency - Metz Tourist Office commits to an approach that values and promotes Metz Eurometropole heritage by offering quality tours with qualified tour guides to both visitors and Metz residents. 

See the group tours

UNESCO Creative City - Field: music

Metz became a UNESCO City of Music on 30th October 2019 and joined the network of 246 UNESCO Creative Cities around the world.

In addition, it became the first French city to be a member of the UNESCO Creative Cities network in the music field.


This international recognition  rewards Metz’s application, entitled “Music as a lever for education, training, communication and social inclusion”.

UNESCO Creative Cities are committed to sharing their best practices and placing culture at the heart of their development strategy.

Learn more about the Creative Cities network

Territoire Vélo (Cycling Area)

Metz Eurometropole was awarded with the “Territoire Vélo” certification on 11th April 2019.

Metz Eurometropole gaining the Territoire Vélo label highlights its commitment to cycling. This label rewards the actions of areas who commit to the development of cycling tourism.

Logo Territoire Vélo

Cycling tourism is environmentally sustainable and accessible to many people, while also offering new possibilities for development. Combining tourism and cycling, two popular activities, cycling tourism allows sites and landscapes to be discovered in a new way. In order to facilitate and encourage this practice, a network of roads known as véloroutes (cycling routes) and greenways have been developed in France and Europe as a whole.

Learn more about the “Territoire Vélo” (Cycling Area) label

“Quatre Fleurs” City

Organised by the Comité National des Villes et des Villages Fleuris (National Committee of the Towns and Villages in Bloom), this label promotes and encourages all actions in favour of green space development and improvement of quality of life.

Learn more about the Villes et Villages Fleuris (Towns and Villages in Bloom) label 

Logo Villes et Villages Fleuris

Pavillon Bleu

The marina has been “Pavillon Bleu d’Europe” (European Blue Flag) certified since 2007. This label recognises and promotes towns that meet the excellence criteria for the overall management of their environment. The harbour master’s office in Metz marina was opened on 13.04.2012 and has 280 m² of services essential to the reception and comfort of its sailors.

Logo Pavillon Bleu

The Pavillon Bleu eco label guarantees a good environmental quality and encourages a general awareness towards a more respectful treatment of nature and its treasures.

Learn more about the Pavillon Bleu label

Territoire de commerce équitable (Fair trade area)

This label rewards areas which commit to fair trade and sustainable use.

The “Territoires de commerce équitable” campaign also facilitates the creation of social links and meetings with residents of all generations and social backgrounds.

Logo Territoires de commerce équitable

This approach also invites local authorities to educate the public about solidarity and sustainable development, the aim being to guide residents towards sustainable use.

As part of its Agenda 21, Metz has set up initiatives to promote sustainable use in its area. It uses fair trade products in receptions, school canteen menus and in some of its markets. It also runs awareness campaigns with the public, school children and its partners around fair trade issues.

Learn more about the “Territoires de commerce équitable” (Fair trade areas) label